If we get a sec we'll scribe some words of wisdom and hopefully pull off some mildly interesting blog posts.
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So we mentioned on Twitter, the scary implications of Penguin and Panda (the much maligned Google Algorithm updates) on our website brethren. Its not the end of the world (although for some SEO outfits its been close) and here's why.
If you have a website, Google doesn't want you to do Search Engine Optimisation. Its that simple, Google does not like you, as a site owner, to be able to enhance your positioning by any other means other than creating content, that other websites find useful, informative and relevant.
People often ask what to talk about when tackling social media outlets such as Facebook & Twitter, they find that the one thing they want to scream out, is "buy from us!", but really the hard sell approach is the last thing you should be doing. Now every platform has a different approach to socialising so naturally your approach will change from one to another, but your subject matter overal, l should really be about establishing yourself as an expert in your field.