Physically Fit

Physically Fit trainer and UK strongman Freddie, needed an equally strong brand that reflected his no-nonsense formula to effective weight loss. No quick gains - just honest hard work, involving weights and cardio.

We created a brand that did just that, harking back to old traditional heritage elements such as the banner and simple colour schemes of blue and white to give a very british brand that was structurally as strong, just like Freddie.

The brand was designed to transfer easily to t-shirts web and banners.

Rescue24 for AXA

AXA insurance needed to create a brand that served the highly competitive market of breakdown assistance. We created rescue24 and gave them a bold identity that revolved around the 'AXA' figure ready to help using the AXA brand colours. This transformed into a running man on the side of the rapid response breakdown trucks.

The livery helps them stands out as a market leader in the south of England.

The Complete Service

The Complete Service needed to bring their existing logo of a cartoon-faced washing machine into the modern age.

We decided that the use of cartoon faces could hold their company back as it evolved, so we lost the cartoon element and kept the visual idea of a more graphic simple washing machine The circular green arrow within the glass window reflects the idea of recycling (they take away an old appliance and recycle it appropriately) and also spells out the letter C of complete, the ethos of their company that deals with everything.

Spa Fabulous

Neena Trehan is on a mission to be the next big thing in organic beauty treatements. When she first started we advised she needed to change her branding quickly, as it didn't reflect her products and also too closely resembled a known competitor.

We created a circular motif of a tropical flower that reflected many of her exotic ingredients and we made sure she got her name into the logo, as we felt that she is as much part of the brand as her products, and people buy into inspirational people. Everything came together to create a classic brand aimed at 30+ females that would stand the test of time.

The flower motif forms the background to her product range allowing it to become more abstract.

Inspire Cosmetic Surgery

Inspire Cosmetic Surgery needed a brand that reflected their holistic, caring and informative approach.
We looked at curved elements that touched on the Ying and Yang motifs but also hinted at hands cupped together.

Colours again set the calming vibes needed to set the tone for their prospects and clients.

Motivroom

Motivroom is a new venture for advancing the transition of graduates as they study through university. It aims to add motivational elements and teaching modules that enhance their student life and improves their life skills.

Our brand reflected the requirment that this was a web brand so clear typography and simple brand motif were essential.

The logo brand is a switch as well as a figure studying seen from above.

Currently the project is doing the funding rounds.

Alpenrider

Alpenrider needed a brand that would appeal to their youthful snowboarding adventure loving antipodeon client base. We created a brand that separated the words to create more emphasis on the Apen (austrian for alps) as the mountain side really is the core of Alpenrider brand. Bespoke typography allowed us to get a mountian peak into the vertical l with curved sides for a more snowboarding vibe.

Colours were based on the austrian flag of red and white with a blues to reflect the blue skies of a perfect day.
The brand progressed with adding a more accentuated drop shadow.

Mountain Edge

Mountain Edge required a brand that would progress with their expanding holiday venture of mountainbike tours.
We created a brand that represented tyre treads in a splash of mud, spellng out Mountian Edge. We wanted to give a lively feel to a youthful adventerous conmpany living the dream and selling it online.

God Save the Queen Bee

We were approached by Sam Roddick, who needed a brand for her activist project God Save the Queen Bee, She wanted to avoid the cliches of catoon bees and black and yellow stripes. We were given the fantastic domain name that lent itself perfectly to a more hard hitting feel.

The brand we created drew from its punk name sake with rough flower backgrounds and cutour letter types a la sex pistols.
But we still kept a more curved and friendly typograpy to not alienate their younger target audience.